Discovery & Requirements

• Work with customers/PO to understand business goals, constraints, and pain points; ask the right questions to uncover the real need (critical thinking).

• Translate discovery into clear, testable requirements (User Stories, Use Cases, Acceptance Criteria) and define scope/priorities with the PO/PM.

Documentation & Communication

• Produce BRD, SRS, User Stories, Use Cases, Wireframes, and Flowcharts.

• Create and maintain UML (Use Case, Activity, Sequence, Class) diagrams and BPMN process models to ensure shared understanding of business and system flows.

• Ensure documents and models are written in neutral and clear language for both business and technical stakeholders.

• Facilitate alignment across stakeholders; clarify trade-offs, risks, and constraints.

AI-assisted BA Delivery (AI literacy embedded)

• Use GenAI tools—when appropriate—to draft/refine user stories & testable criteria, summarize meetings, analyze documents, and sketch fast wireframes/prototypes; always validate AI outputs.

UX Research Collaboration

• Partner with designers to plan interviews/surveys/usability tests; synthesize personas & journey maps; iterate with low/high-fidelity prototypes before build.

Data-informed Validation

• Collaborate on instrumentation, KPI definitions (e.g., conversion, retention); analyze data using SQL/Sheets/BI tools (Power BI/Tableau); support A/B testing to validate value.

System Thinking & Impact Assessment

• Evaluate how changes affect processes, departments, data flows, security/compliance, and integrated systems (e.g., ERP/CRM); ensure solutions fit the bigger picture.

Development & Testing Support

• Review solution designs and test cases for business fit; participate in UAT (plan scenarios, support execution, sign-off against objectives).

Change Management

• Manage change requests; assess impact on scope, timeline, cost; keep requirements and artifacts up to date.

Pre-sales Support (when applicable)

• Contribute to proposals/RFPs: business context, problems to solve, scope/modules, phased roadmap; coordinate with SA on architecture and PM on plan & effort.